earch Engine Marketing (SEM) is pay per click marketing. SEO is a prerequisite for an effective SEM implementation. SEM allows a business to pay a search engine to advertise their site at the top of search results for a selected array of keywords. PCTechs will help you establish your SEO and an effective SEM campaign. We select the most effective campaigns to run for your business according to your budget and continue to improve them. Our team is equipped the knowledge and expertise to help you get the best results. PCTechs also specializes in qualifying a business for SEM – including keyword research, SEM policy selection and campaign creation and management. After our work, we continue to provide progress reports to see how much more business you’ve gained through search engines!